News from Abchurch

BrandAlley appoints Abchurch for Corporate PR & Financial PR

17 May 2011

Abchurch wins online fashion retailer

Abchurch has won the corporate PR and financial PR remit for BrandAlley, a leader in private sales online.  Abchurch Communications has been appointed to provide corporate PR support as BrandAlley looks to raise up to €100 million (£87 million) to acquire smaller operators in the sector.

BrandAlley, founded in 2005, is the dominant site of private sales in the UK and the second biggest in France.  The Company offers sales of up to 70% on designer clothes, accessories and homeware to its 2.5 million registered members in the UK.

In the past few years, as high street retailers battle the recession, private sales sites such as BrandAlley have reported rapid growth, as consumers favour the highly discounted prices offered by these sites on luxury goods.

Henry Harrison-Topham, Managing Director of Abchurch, commented:  “Private Sales are at the cutting edge of the online retail spectrum and we are delighted to be not only working with one of the pioneers of this format but also the dominant player in the UK market who saw their revenues increase by 64% over the last year.  This significant demand is driven by members-only shopping via time limited ‘flash’ sales offering significant discounts.  In recent weeks we have seen some of the largest global online retailers enter this space in an effort to increase their traffic and attract new members.

“We are very excited about working with such an innovative team and raising the profile of BrandAlley in such a fast moving space.”

The account will be run by Henry Harrison-Topham, Managing Director, supported by Joanne Shears, Director and Oliver Baxendale, Account Executive.

Media Enquiries
Henry Harrison Topham
henry.ht@abchurch-group.com
Tel: +44 (0)20 7398 7702

For more on Brand Alley, visit www.brandalley.co.uk